From a consumer point of view, digital identity remains fragmented, exacerbating the issue of username and password overload. Consumers are dealing with too many digital identities, which leads them to conduct numerous account/password resets. This reduces customer experience and inhibits digital business.
Enhancing user experience, whilst accelerating business growth, revenue and increasing security via identity platforms is something of a unique skill of mine, previously running the Public Sector of Okta (World’s largest Cloud IDAM Company) and previously heading the UK Sales at Imprivata (World’s strongest Legacy & Cloud Identity provider) I have front line experience of these technologies from both on prem and cloud viewpoints.
At Avari Identity we provide a Bring Your Own Identity environment, at the same time as ensuring the level of trust provided by the identity provider matches the level of risk. The digital Identity industry as a hole based on the recent findings by Gartner and Cision Newswire; Digital Identity Market to grow the highest from 2018 to 2023, is set for a huge increase in market share, exponential to the growth of IOT in general.
Bring your own identity is a concept of allowing users to select and use a digital ID, such as a social identity (Google for example) or a higher assurance identity (such as a bank identity) to access multiple digital services. These digital IDs are created by identity providers (IdPs) and are then enabled to allow third party access and usage service providers (SPs). BYOI is used for authentication and access to digital services but can also be used for authentication and access to digital services, along with identity attribute sharing. Digital services can consume BYOIs directly, through consumer IAM solutions or via a digital identity Eco stream.
When considering the above diagram if we look at Technology and Talent, the two biggest expenses in any modern SME being staff and buildings and how the change in technological landscape is swiftly changing this. We want the best people to be able to focus on their roles and be free of technological distractions, with AI, Robotics and the digital revolution taking its toll we need to know how to navigate this space within a commercial environment and what larger organisations may learn from the successful SME on how best to to leverage these new technologies.
The cost savings increase in productivity and revenue however are linear values that will impact any organisation embracing an enterprise BYOI solution from Avari Identity. In fact, the Cybersecurity Landscape document recently produced by the Cybersecurity Start Up Observatory has placed Avari Identity into more categories than any other company based on the breadth of value our solutions bring. CyberSecurity Start-Up Observatory Placings
Should you or any of your team, require any further information on how Avari Identity are poised to bring identities to the modern business and Public Sector Organisation in Scotland at unprecedented levels throughout 2019 please call + 44 (0) 845 036 0040 or email ross.garman@avari.solutions.
