The Developing the Young Workforce North Highlands (DYW) initiative, led by Caithness Chamber of Commerce, has recently launched an exciting new initiative called “Hospitality North Highlands”. Working with local hospitality providers, the initiative aims to promote careers in the sector, and to provide access to a range of jobs allowing young people to kickstart their hospitality career.
The initiative came about in part as a result of discussions with Chamber members and Scottish Chambers of Commerce around the Scottish Government’s Enterprise and Skills Review. It was felt that too often, hospitality is viewed as a stopgap job – something for young people to do before they get a “proper” career.
Working with local hospitality providers, the DYW team put together a video-based marketing campaign focusing on interviews with employees and owners of hospitality businesses explaining the benefits of a career in the sector, and challenging young people to prove that they have what it takes to be a “Hospitality Hero”
The team also worked with local businesses to develop and promote a range of positions giving young people a chance to take their first step into the sector, and outlining some of the routes to career advancement and future success.
The initiative has already proven popular, with a number of positions already filled, and the team is working hard to promote it further within local schools and colleges, and to get more local hospitality providers on board.
The videos and other information can be found at www.hospitalitynh.info/hospitalityhero
