In 2014, Scotland played host to two of the world’s most iconic sporting events in the shape of the Commonwealth Games in Glasgow and the Ryder Cup at Gleneagles.

These events attracted the attention of the world’s media for an extended period of time, adding further to the spotlight upon Scotland and helping others to better understand what modern Scotland is all about.

A key Scottish industry which makes up about 8.5% of Scottish employment, if Government turned its attention to growing and nurturing the tourism industry, Scotland would reap many economic benefits. A reduction in the UK rate of VAT for tourism businesses would create over 11,000 jobs in Scotland and boost the Scottish economy by £346 million.