The first of its kind in terms of product offering, WeeBox is Scotland’s subscription box, bringing Scotland and Scottish products to a global audience every month. WeeBox launched to compete in the flourishing subscription e-commerce market, has grown by more than 100 percent a year over the past five years in the US, according to a recent report by McKinsey.

Recognised for their convenience in gifts being delivered direct to the recipient, together with the element of surprise in terms of the products included, interest in subscription box services has grown steadily across the globe. WeeBox, in curating boxes to include both iconic and lesser known creative brands, aims to delight and taps into the pride and fondness those with a connection to the country, feel for Scotland.

It was in this search for the best of Scottish products that female entrepreneur Amy McCusker, founder of WeeBox, met Carol Smith, founder and owner of ‘Scottish Keepsakes’.

Both members of their local Chambers of Commerce in Ayrshire and Glasgow respectively, Carol and Amy met at Scotland’s Trade Fair where Carol was exhibiting and Amy attended as a buyer. Following a few meetings to explore product fit, Scottish Keepsakes were chosen to showcase ‘Clara’, Carol’s bonnie Heilan’ Coo designed lapel pin backed on to Scottish tweed.

These are now destined to reach a global audience across North America, Australia, the Far East and Europe as part of the July ‘Highlands and Highland Coo’ WeeBox.

Amy has seen rapid growth in her Scottish subscription box business over the past 3 years, saying: “We have some amazing Scottish brands producing fantastic products and I’m excited to work with Scottish Keepsakes to share their products inside WeeBox with Scots and Scots-at-heart around the world. Our global WeeBox Clan numbers in the thousands now and they have come to expect a high standard ‘unboxing experience’ and genuinely look forward to their purple WeeBox of Scottish happiness landing each month’.

The global market for Scottish products is significant. According to the UN, it’s estimated that there are around 5 million people born in the UK, with 10% of those from Scotland, living abroad. In addition, there is the huge student market, with thousands of young people travelling abroad as part of their academic careers each year, and the wider Scottish diaspora existing in the United States, Australia, New Zealand, Canada and spread around the world.

The ‘Outlander-effect’ has also played a significant role in growing their subscriber base. The ‘Outlander’ books and TV series by Diana Gabaldon, have brought Scotland to a whole new audience who are now not just fans of the show, but of Scotland itself.

You can find out more about gifting or receiving a WeeBox online
www.weebox.co.uk

Scottish Keepsakes products make ideal gifts for all occasions including corporate/table gifts. The full range can be found on their website at www.scottishkeepsakes.com and in their Etsy and Amazon shops.