Business Scotland Magazine has launched a new Visibility Package, bringing together magazine advertising, digital PR, content creation, social media and digital visibility tools in one connected solution.
The package has been designed around a simple idea: business visibility shouldn’t stop at the magazine.
Businesses can now combine the reach and credibility of Business Scotland with ongoing digital activity designed to help them stay visible across the channels that matter throughout the year.
One package. Multiple ways to be seen.
The Business Scotland Visibility Package brings together a range of complementary marketing activities, including:
- Business Scotland Magazine
Put your business in front of an engaged Scottish business audience through advertising and editorial opportunities within Business Scotland Magazine. - Digital PR & Social Media
Extend your news, achievements, expertise and business updates beyond the magazine, helping you reach audiences across digital channels. - Content Creation
Create useful, relevant content that showcases your expertise and gives potential customers more opportunities to discover and understand your business. - Search & AI Content Planning
Identify the topics, questions and subjects relevant to your audience, then develop content around them to support visibility across Google and emerging AI-powered discovery. - Digital Visibility Tools
Access connected tools to support content planning, creation and ongoing digital marketing activity. - Ongoing Support
Keep your activity consistent throughout the year, with the different elements of the package working together rather than as separate marketing activities.
Why connected visibility?
The way businesses are discovered has become increasingly fragmented.
A potential customer might see a company in a magazine, search for it online, visit its website, check its social media and use an AI tool to find further information.
The Visibility Package is designed to connect those different touchpoints.
Rather than investing in individual marketing activities in isolation, businesses can bring their media presence, digital PR, social media, content and online visibility together as part of one package.
This provides a more consistent presence and creates more opportunities for businesses to be discovered throughout the year.
Built around your business
The package isn’t about creating more marketing for the sake of it.
The different elements can be used to support the areas that matter most to each business – whether that’s building awareness, strengthening online visibility, showcasing expertise, generating content or reaching new audiences.
The combination of Business Scotland’s established business audience and innovative digital tools and services provides a way to build visibility both within the magazine and beyond it.
Find out more
The Business Scotland Visibility Package is now available to businesses looking for a more connected approach to their marketing and digital visibility.
Want to see how it works? Visit reveela.com/business-scotland or book a discovery call to discuss how the package could support your business goals and marketing needs.
